About Us


We are the go-to CRM for small and medium businesses who are seeking both sophistication and simplicity as they develop better customer relationships and win more opportunities.


We are a team of force multipliers and change-makers. We solve problems and get things done. We believe in both human and artificial intelligence.


We work with you and your team to make your business run cleaner, smarter, and better than before.


To bring value to you through accountable high-end consulting and technology services – without the big bills, cost overruns, and wasting of time.

We spent years in the corporate world running multi-million dollar businesses for other people.

Now we use what we’ve learned to help small businesses beat the big players in their markets and grow to scale.

Andrew Varsanyi

Andrew Varsanyi is co-founder at Evolved Metrics. With a background in research and teaching history and political science, Andrew brings a data-driven mindset to Evolved Metric’s CRM functionality, reporting features, and core purpose.

Andrew’s passion is demonstrating how to use data to make better business decisions. Sales is often a highly subjective space where conclusions are drawn and decisions made based on gut. Andrew’s goal is to help businesses make meaningful, informed decisions based on the sales data available to them. Smart decision-making is the key to growth.

Chris Massie

Chris Massie is co-founder at Evolved Metrics. His background in recruitment and human resources offers a unique combination of skills in relationship building, culture, and technology.

As Evolved Metrics’ very first user, Chris has used the platform to manage opportunities and current accounts for his consulting company. His ongoing relationship with our users allows us to continually evolve our interface, features, and training based on what our clients want and need to be excellent at their jobs. Chris’s passions are in strategy, project management, and bringing people together to make great ideas into reality. For Chris, people come first and technology exists to support them. That which gets measured, gets managed.



We respect your time and investment in our CRM, and always seek to serve and retain our valued users. We respond to your growing needs with innovative solutions and love finding new ways to help you reach your goals.



A rising tide lifts all boats. Everyone on our team brings strong skills and craftsmanship to what they do, and everyone’s voice matters. This applies to you too; our innovations are a direct result from your experience with our CRM.



Our ultimate goal is to create “a-ha” moments. When you understand the trends presented by your sales data and make informed sales decisions, your business grows. Everything we design aims to make your job as easy, clear, and informed as possible so you can win more opportunities with ease and enjoyment.


In an industry where “gut feeling” still drives a lot of sales decisions, Evolved Metrics offers data that show where there are successes, gaps, and trends that can be addressed in the spirit of growth, transparency, and trying new strategies.



Big companies have access to expensive consultants and tools to make their CRM customized just right for them. We are breaking the mold by designing a simple platform with a comparable level of sophistication for small and medium businesses at a fixed, affordable per-user rate.



At the core of any sales opportunity is the relationship, and our CRM is designed to enhance, rather than quantify, relationships. With our help, you can ensure that the health of your current and prospective sales relationships are built on a strong foundation of awareness, responsiveness, honesty, and continuity.

A Made In Alberta Story

Evolved Metrics was proudly born and raised in Alberta. In 2021 we were awarded by Platform Calgary and Alberta Innovates for our simple CRM design and clear vision in an otherwise complex, saturated industry. Thank you to these organizations for helping us expand the horizons of our success in Alberta and beyond.