CRM for Financial Advisors

CRM for Financial Advisors

If you run a business, small business or provide a service, CRM software is something that you may have considered implementing. If you are a financial advisor, this is no exception! A CRM system can be greatly beneficial for your day-to-day operations. What is CRM software, exactly? It is a system that can be implemented with your current applications and software to help you run your business and maintain strong customer relationships. It can even help you with lead generation and guiding them through the sales funnel. 

Read on to learn more about CRM systems and, specifically, how they can help financial advisors. 

What Is a CRM?

CRM is an acronym for customer relationship management. As the name suggests, it is software that’s primary focus is to build, strengthen, and maintain your client relationships. After all, it is crucial for your business that your clients are satisfied with your services and communication.

It is able to automate some of the more mindless tasks in your business, like scheduling discovery calls or sending over contracts. This then frees up your time to do other, more important things that may require human attention. Some of the other things that it can do are run reports and guide leads through the sales funnel.  

CRM for Financial Advisors

Below are some of the reasons that a CRM system can be a great addition to your toolbox as a financial advisor. 

Quicker Processes

One of the benefits of a CRM is that it can help you to be more efficient and speed up most of your internal processes. This is due to the CRM being an internalized system where all information is kept in one place. It also takes notes on all of your client communications, which can help you to get answers over to your customers faster than if you had to scroll through email conversations or rely on memory and handwritten notes from phone calls. 

Customer Relationships and Retention

As with all CRM systems, a CRM for financial advisors will also help build stronger customer relationships. Part of the way that it is able to do this is by delivering a more personal experience, based on all of the customer notes and data it stores for you. This helps you to enhance every experience. You can also run analytics to see how customers react to certain things– such as informational marketing emails– so that you can create more content geared towards what interests them. If customers feel that you are listening to them, it helps to increase their loyalty to your company. 

Increased Productivity

Another benefit to implementing a CRM is that it can make you and your employees or peers more productive at work. As it stores all information in one central location, you do not have to waste time searching for the answer to a question– it is right at your fingertips. Also, CRM systems let you automate certain tasks, which can be another time saver. Plus, that saves you from being drained by the mindless tasks so that you can focus on more important jobs within your business. All of that valuable time saved can be used to foster client relationships and meet with your clients face to face, or speak with them on the phone about their finances, for example.

Evolved Metrics

If you’re looking for a CRM for your financial advisor services, Evolved Metrics is a great software option. It is designed specifically for small to mid-size businesses, and it is easy to use and integrate with the applications you are already using in your day-to-day. It can be tailored to your particular needs as well. They even offer a free demo so that you can get a feel for the software before making any commitments. 

Everything you need to do in 3-clicks or less

Whether you are ready to transition your sales accounts and processes from spreadsheets, or you’ve tried other CRMs that weren’t a good fit, we offer a simple, intuitive interface, meaningful metrics, and the ability for each of your users to customize their workspace to fit their priorities.

Evolved Metrics CRM is designed to help you spend more time growing your relationships and winning more opportunities.

Frequently Asked Questions

CRM for Financial Advisors – What is it?

Financial CRM is a customer relationship management software that helps financially based companies. It focuses on managing the customer and company relationship in order to improve the lead conversion rate. It helps keep clients happy so that they stay with the company, as well as getting new clients interested and onboarded with the company. 

Additional Reading – CRM for Freelancers

What is the highest-rated CRM?

Which CRM is the best is a bit subjective, as the needs of all companies or individuals are not the same. What is rated highly for some may still not fill the holes in your business that you are looking to have served. One of the great CRMs for financial advisors– as well as several other professions– is Evolved Metrics. This is because the CRM can be integrated with the core business applications that you are already using– which reduces the potential learning curve. They even offer a free demo so that you can evaluate the software before you buy or make any final decisions.

Additional Reading – CRM for Construction Companies

What is the best CRM for a small business?

Evolved Metrics is a great CRM option for a small business. In fact, this particular CRM was designed specifically for small and mid-sized businesses, rather than larger companies or corporations. This means that it is easy to use and navigate, without many unnecessary bells and whistles that may be included with a larger company’s CRM. It is able to do everything that your small business needs. One of the things that it can help with is automating certain tasks to free up employees’ time for more important things which require a human touch. 

What does CRM stand for in wealth management?

CRM stands for custom relationship management. It is a software application that helps businesses streamline their systems and make more sales. It also can help to stay organized by keeping all of your data and customer information in one space. Depending on the CRM, there are plenty of other functions as well, such as analytics and reporting. All of these functions are designed to make it easier to run your business, but also to strengthen customer relationships and keep them happy. After all, without a customer base, you do not have much of a business– the customers keep a business afloat!